Blog

When choosing a database to use for your marketing, you are going to consider a variety of factors – cost, customer service and compliance being among them.  However, the key factor most marketers should be asking themselves is, “is this data any good?” and if so, “why?”.  Will... Read More →

The IBIS Worldwide Academic and Library File has close to 2500 different subject selections to choose from and we are pleased to say our research team has identified and added a further 31 new subjects to our file in the last 12 months. IBIS will be releasing and mailing you a... Read More →

A MOOC – Massive Online Open Course (def’n) – an online course aimed at unlimited participation and open access via the web. In addition to traditional course materials such as videos, readings, and problem sets, MOOCs provide interactive user forums that help build a... Read More →

We will do our best to keep you informed of developments to the IBIS Worldwide Academic & Library File on a regular basis, illustrating what strategic direction we are going in and how it impacts on the data currently on file.  In addition, we will provide updates on changes... Read More →

Marketing is changing. We see it everyday by looking at the activity of our customers. Marketing strategy is becoming more sophisticated as is the implementation of campaigns. As publishers you should be reaping the rewards of this in terms of increased sales and revenue.... Read More →